Wayfinding challenges for WMATA's Rush Plus

WMATA’s recent service change, branded as Rush Plus (probably over-promising things just a bit as “rush hour reinvented”), involved deviating from Metro’s fairly straightforward delineation of lines and services via color.  Metro’s increasingly complicated service pattern is getting to the point of requiring a similarly robust nomenclature for services.

When a rider speaks of the Red Line, they

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Any Colour You Like

From mindgutter on flickr

(Post title with apologies to Pink Floyd)

Matt Johnson, over at Track Twenty-Nine, noted that with MARTA’s official conversion over to a color-based naming system for their rail system, more than half of America’s rapid transit systems (including Metro) use a color-based system.

Starting in 1965, Boston started referring to lines by color.

Continue reading Any Colour You Like

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